2017
A scalable typeface in which each letter consists of hundreds of versions of itself
I was interested in creating a piece of design that could be experienced in contrasting ways. 
Zoomed out, these forms read as letters. They perform their usual function and we immediately read their message: "iterate." 
Zoomed in, the language loses meaning. Each letter becomes a world to get lost in.
"T" detail
"A" detail
"I" detail
"C" detail
"C" detail
Each letter goes six iterations deep. 
For example, "A" was created by copying the original "A" three times, shrinking each to half the original size, and arranging them to recreate the "A" letterform. This treatment was then applied to the set of three "A"s to create a set of nine, and the set of nine to create a set of 27, and so forth.
"A" construction
Back to Top